#Create linkedin campaign manager how to#

While we are all well versed with the marketing quote that goes “Content is the King!”, these ads are exactly where the excerpt can be applied. LinkedIn message ads campaigns are all about the text in it because that is the main part which will convey your message to the market. Moreover, letting people know how it will benefit them is a smart move to impress them. Conversions – job applicants, website conversions, lead generationsĪdding a basic informative introduction followed by a transparent message about the intentions of the ad will make it more appealing for the readers.Consideration – video views, website visits, engagements.Objectives can be associated with three main categories i.e. It can consist of a single CTA for immediate engagement.Īs a brand make sure to be specific about what is your expectation out of the campaign. These are basically native ads appearing on the LinkedIn messaging inbox of targeted audiences. It is wise to categorize the goals that one needs to fulfil with the LinkedIn message ads because it smoothens the further process and makes it quick. To begin with LinkedIn message ads, we must first strategize a blueprint to lead us in the right way.

We have all received these sponsored messages in our LinkedIn inbox that tend to convey a piece of certain information, idea or objective set by the marketer. LinkedIn message ads is a form of sponsored messaging ads that is more customised in advertising and the promotion has a personalised touch to make the user feel valued. To ensure the best process to achieve more positive results brands must recognise, analyse and align their objectives with the individual outcomes of these techniques available. Some find it easy to promote their cause through carousel ads while some are comfortable with video ads but there is no particular or definite way to advertise here.

#Create linkedin campaign manager how to#

How to begin strategizing for LinkedIn message ads?Īdvertising on the purely professional social media platform is subjective for every brand and marketer. Here we have elaborated more on how to get started with LinkedIn message ads campaign and stepwise guide on setting up one too. The LinkedIn message ads campaign is a smart way to start off a conversation with convenient options that possess the ability to tempt users into interactions & clicks. How about a direct pitch through direct messaging on LinkedIn profiles?ĭriving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. Is your brand in need of some real communication with potential customers on LinkedIn? If you don't see all your accounts/campaigns at first, refresh Shape after a few minutes.Are the mailers & newsletters not fetching enough engagement? I just linked my LinkedIn Campaign Manager account: Depending on the number of accounts housed in your LinkedIn Campaign Manager account, it may take several minutes to pull in all of the accounts and campaigns associated with your account.Note: If you are notified that your data source did not link properly, please get in touch with our support team at I linked my LinkedIn Campaign Manager account to Shape, but I do not see some of my accounts. Your Data Source is successfully linked when you see your email and the current date in the sync date column. Click the LinkedIn Ads icon on the following screen.ĥ. Accept the access requests that appear to integrate the Data Source.Ħ. Select 'Sync New Data Source' at the top of the page.Ĥ. Log in to Shape and navigate to the Data Sources screen.ģ. Log in to your LinkedIn Campaign Manager account or LinkedIn Ads account in LinkedIn.Ģ. How do I link my LinkedIn Campaign Manager or LinkedIn accounts to Shape?ġ.

Linking a Campaign Manager account also ensures that when a new LinkedIn Ads account is added for a Client that it will be automatically synced and available to you in Shape. Comparatively, if you link each LinkedIn Ads account individually, you'll need to remember to sync the new account with Shape before you can access it. Shape recommends that you use a Campaign Manager because it requires linking and maintaining fewer data sources (than if you link each LinkedIn Ads account individually). You can connect a LinkedIn Campaign Manager account or individual LinkedIn Ads account to Shape. Please select the provided link for more information on setting up LinkedIn Campaign Manager or Ad accounts.ĭo I have to link accounts in a LinkedIn Campaign Manager account? Can I link individual ads accounts?